Selasa, 11 Juni 2013

Futren's Strategies for Employee Retention

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PERSONAL MESSAGE FROM THE CAPTAIN OF THE SHIP

I often talk to small business owners about their hiring and talent management issues.
With the improving economy and increase in jobs, employee turnover is an ongoing
problem. Proper hiring and selection techniques for new hires or replacements has
never been more critical.

Bad hires cost money. They hurt productivity and overall morale. Losing top performers
is also expensive. They take their skills out the door to your competitor.

Businesses that want to succeed must pay attention to their most important asset
- their people. Hiring the right people and retaining top performers are critical
in today's workplace. We would love to help you improve your hiring and selection
practices by matching you with one of our customized assessments. Contact us today
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Helping you Chart Your Course!

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President and Lead Navigator

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Futren's Strategies for Employee Retention
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Businesses in the hospitality and food and beverage industries face many challenges.They
ride the ups and downs of the economy more closely than the healthcare, government,
or high-tech sectors, and average two to three times the rate of employee turnover,
according to 2012 numbers from the Society for Human Resource Management.

One small business in Georgia continues to overcome these hurdles. Futren Corporation
is a private-club management and operations company with around 200 employees, based
in Marietta, Ga. Despite industry challenges and the 2008 recession, Futren has
continued to prosper and expand. The company manages Indian Hills Country Club and
The Georgian Club, and acquired Woodland Hills Golf Course in Cartersville in February
2013. Past projects have included the Ashford Club, Brookstone Golf & Country Club,
World Trade Center Atlanta, City Club of Buckhead and the 1818 Club.

Futren attributes its success and low turnover rates to numerous factors, but foremost
to its commitment to be "more than fair" with its employees, treating them as people
first, employees second. "We try not to just say that we care, or rely on gimmicks
or cheerleading," said Futren CEO and President Mitch Rhoden. "We want to demonstrate
with our actions that we are looking out for their best interest."

Rhoden is a second-generation executive. His father, Jim Rhoden, purchased Indian
Hills Country Club from Continental Bank in 1978. The country club lies in the heart
of Indian Hills subdivision, a massive 1,600 single home development. Over the years,
other projects followed, as well as the founding of the National Alliance of Private
Clubs, which has 41 member-clubs in Georgia and 700 worldwide.

Here are some steps Futren takes to create a high-retention, high-performance organization:


1. Values. Futren has a clear set of values that permeate its corporate culture.
It believes in leading by serving- its employees, its members and its guests. The
leaders in the company aim to empower and equip their staff. Relationships matter.
Rhoden, a former U.S. Marine, attributes his military service and his father's example
to the mindset.
2. Training. Along with the expected new employee orientation classes and required
certifications, Futren places a high value on informal training and open communication.
Managers meet regularly, not just annually, with individual employees. Feedback
is reciprocal. Futren also provides some creative training. It sends a group of
its employees to Dave Ramsey's Financial Wellness classes every year. Rhoden believes
the classes result in a happier, more productive employee, which in turn, benefits
the company.

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Industry Facts and Figures
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Business is looking up in the food and beverage and hospitality industries, according
to recent numbers from the U.S. Bureau of Labor Statistics. A 2013 jobs report showed
strong gains in the food and beverage sector, with 38,000 jobs added in May, and
337,000 in the past year. Total non-farm jobs added in May was 175,000, slightly
more than the average 172,000 jobs added each month in the past year.
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Gregory P. Smith
Lead Navigator
President

In This Issue

Feature Article
Industry Facts and Figures
DISC Training

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Books on Sale!
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Greg's latest book

Fired Up! is full of tips and strategies on how to manage, lead and motivate people
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Need a Keynote Speaker?
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Contact Greg Smith! As a leadership development speaker, he helps businesses create
great places to work, motivate people to achieve their potential and transform managers
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